Category Archives: DIGC335
Memes and Politics
Richard Dawkins first popularized the idea of the ‘meme’, as an “idea, behaviour or style that spreads from one person to another within a culture”. Dawkins described the memetics as the study of cultural information and the way in which … Continue reading
Political Memes
Richard Dawkins first named and described the ‘meme’ in 1976 in his book ‘The Selfish Gene’. In his book, Dawkins describes the meme as a compacted piece of culture acting as a unit for the transfer of cultural … Continue reading
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Dean Simmons: Media & Communication 